Impact Makers: The Stories of Social Founders

Rodney Brouwer is the founder of Het Nieuwe Werken, a startup focused on helping seniors stay actively engaged in the workforce even after retirement. His mission is to inspire and support seniors to continue developing themselves and participating in society. In a world where half of the workforce will be 55+ in 10 years, Rodney's work is essential in creating opportunities for older individuals to contribute to the workforce.

As the host of the 'Impact Makers' podcast, Peter Bronkhorst is a true advocate for community-led growth in social entrepreneurship. Through initiatives like Printing Heroes and Gewoon Media, Peter has experienced first-hand the power of building a community of participants around a shared mission. By sharing his insights and experiences, Peter helps founders understand the importance of aligning their social media strategy with their mission to attract and engage their target audience effectively.

Community Led Growth

Community Led Growth is a key concept in social entrepreneurship that emphasizes the importance of building a community of engaged participants around a shared mission. By aligning your social media strategy with your mission, you can attract like-minded individuals who are passionate about your cause. Peter Bronkhorst, founder of Printing Heroes and Gewoon Media, is a prime example of how community-led growth can drive success in social enterprises.

Through initiatives like growth sprints, marketing setup, and demand generation, Gewoon Media helps founders create and capture demand for their products or services. By focusing on mission-driven goals and engaging with their target audience through various marketing channels, founders can cultivate a loyal community of supporters who are invested in their success.